brand summary
DOC 454

WES
exhibition branding

 2025
Temple University
 Brand Identity, Art Direction, Concept Development
 Instructor:  Soonduk Krebs
DESCRIPTION

Wes Anderson.  Film director for going on 30 years now, known for his unique shot style, beautifully decorated sets, and packed plot  lines. This exhibition was designed to not only highlight his work in the process of making  each movie, but the teams of people he worked on them with.



Brand System 

The goal of this exhibition was to highlight 3 key aspects of Wes Anderson’s films: Graphic Design, Motion Design, and Set Design.

This became the basis of the brand system - starting from the logo, inspired by the different type treatments most well-known to Wes’ films.





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Typography







The main type system for the logo inspired how each section of the exhibition would be represented in advertising & catalog. Each  section is represented by:

Name of  Exhibition
Subtitle
Section Title
Each  individual is represented by:

Name  
Responsibilities  
Job Title




CATALOG


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