Throughout this project, the generative AI tool SORA was used to assist with the making of mockups after design elements were created. All AI Generated Mockups are labeled as such. For more information on how this brand came together, read more at MEDIUM - Brand Story
Although this is a toy brand, this is not a children’s plaything. Signature Tracks is a brand that creates a collectible, buildable car model that speaks to high — end, bespoke car modification buyers.
This project combines traditional brand ideation, automotive design and user research, and iterative AI-assisted mockups to prototype visual options.