OASIS — Working Portfolio Site

brand summary

DOC 454

OASIS
beverage branding

 2025
Temple University
 Brand Identity, Art Direction, Concept Development
 Instructor: Alexander Bruce

DESCRIPTION

OASIS, a domestic botanical spirit made in Arizona. Using plants and fruits native to the region, ceramic bottles and embossed paper labels, the brand embodies the culture of the southwest.

Logo

The goal of this brand is to feel both modern and true to it’s southwestern nature. Simple typography and etched like illustrations were the start to the visual language of this brand.

PP Editorial Old, Ivy Mode, and P22 Zaner are the fonts that brought this brand style together.

LOGO VARIATIONS

Illustrations Made on Procreate & Adobe Illustrator

LABELS

RENDERS