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brand summary
                 
DOC 454

INFLAME LOUNGE
restaurant + hospitality brand

 2024
Temple University
 Brand Identity, Art Direction, Concept Development
 Instructor:  Katey  Stafford
DESCRIPTION

Located in the heart of Center City, Inflame Lounge is adding a new experience to the local nightlife scene. A space dedicated to amplifying romantic connections between partners, with the help of neo-soul artists setting the mood and a menu designed to serve more than just a table for 1.




For more information on how this brand came together, read more at MEDIUM - Brand Story











The Inflame Lounge logo became the starting block of my brand,  
starting  with a sophisticated but sensual aesthetic. This sets the tone for the color and typography used throughout the brand.

ADVERTISEMENTS


The development of my logo inspired how I treated my series of catchphrases that goes along with my advertising and promotions like “Come Meet Your Match” and “Bring A Partner”.

In both advertisements and mockups of the restaurant, saturated colors and simple illustrations pushed the sensual nature of the restaurant.


Exterior  Mockup
Advertising 1/2
Advertising 2/2
Typography
Custom Illustration




MENUS
The title “The Lover’s Lounge” was amplified through our menu selection - where you can select large plates to share with your partner(s) in our main dining area, or reserve a private room, arranged with the scented oils of your choice, to set the mood





FULL BRANDED ELEMENTS




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