Echo — Working Portfolio Site

brand summary

DOC 454

ECHO
festival + event branding

 2024
Temple University
 Brand Identity, Art Direction, Concept Development
 Instructor: Alexander Bruce

DESCRIPTION

Echo, a three-day music festival, aims to unite the global members of the African Diaspora. Held in NYC, black artists from around the world take stage forming ethnically diverse but sonically similar performances for three days straight, highlighting the future of sound & unity throughout the diaspora.

LOGO

The theme of this festival is looking toward the future, signifying a beginning of unity and shared arts across the diaspora. Through the setlists, artists and music genres would blend together and form new styles of music. For this reason, the logo was designed to reflect that futuristic feel of the event .

TICKETING APP

Inspired by bright and saturated colors found in design choices throughout the diaspora - the color ways of the brand become a wayfinding signifier for the audience.

Within the ticketing app, each headlining artist and their stage is distinguished by a different color.

SETLIST & ARTIST POSTERS

WRISTBANDS

Similarly to the mobile app, the wrist bands are used as another sort of wayfinding for the crowd to find their way to their respective stage, using the artist's color system found on the app.