The look of each event we do starts with the initial flyer. Based on the title of the show, the goal of the initial flyer was to create an air of anonymity around Cash. The viewer does not yet know who he really is.
Based on the DayInTheBity logo designed by Dante Booker, the established color palette for the brand has been black, white and red.
Going with a predominately black and white flyer with photos of Cash blended into the background, the anonymity factor reigns through and the viewer gets to focus on being presented with a new show + following a call to action.
Once the initial post garners traction, and artists start to join the line up, I make subsequent flyers in the same style to promote each artist.