Beyond just flyers, we as a team collaborate to create content to engage our audience and set the tone for each show. For this show in particular, I played a large role in planning out the content of the show’s promotional posts and designing the typography used in the promotions.
Here is a link to the plan I sent over to the team, but it boils down to this:
Using footage we (Dante mostly) have already been collecting of Cash, and using those clips to highlight the different facets of artistry.
I proposed that we use the clips to highlight these different areas:
The Brand
The Identity and Personality of Cash.
Clips of him chatting up the crowd - him saying “bipppp” and the crowd responding, solidifying his identity with his crowd
The Business Man
Clips of Cash promoting his brand, doing the BTS work of running his shows, prep work.
Clips of Cash’s performances
Information Slide
The when and where for the show, leaving for the end of the video
In the end, I created overlays for each facet I wanted to represent for the videographer to use when creating the final promotion for the event.