Through Cash’s social media platform, DayInTheBity, Cash and I work together closely to work with musicians throughout the city, to highlight their music and give them a platform to perform. Because of this, I also see the other avenues he pursues artistically - he owns a fashion brand, he’s a content creator, and he’s a charismatic host all on top of him pursuing music himself.
When I heard he was starting a creating an album and throwing a subsequent showcase to let people know who he is as an artist, all of these facets of his career came to mind and became the basis for the branding for the show.