1619
black american history archive + thesis

 2026
 Brand Identity, Art Direction, Concept Development
 Art Director:  Paul Kepple
 Collaborators:
   
Eric Wright -
Videographer/Photographer  
   
Daniel Williams -
Videographer/Photographer
DESCRIPTION

1619 is an archive of the Black American experience, focusing on personal record, belongings & cultural practices.

As experiences may differ from region to region, 1619’s mission is to engage with, learn from, and represent the diversity of black cultures throughout the United States.

We invite individuals to share their stories — on their own terms, in their own voice.


For more information about how this brand came together, please view my Medium Brand Story
Why an Archive... & Why Specifically for Black Americans?  

Archives preserve first-hand experiences that define a communities identity — personal records, photographs, belongings, and art. The documentation and preservation of these items give us a deeper understanding of people’s heritage and identity.

Today, preserving black history is especially important. Across the nation, schools are limiting or removing curriculum pertaining to slavery and black history. Here in Philadelphia, signage at Independence Mall highlighting the impact of slavery in the city was removed. Given the situation, 1619 is responding as both preservation and resistance to the current treatment of black history.

This archive will include both a catalog and website of interviews collected from Black Philadelphia natives sharing their story and experience of living in the city, collected photography, and resources to connect and learn more about black history within Philadelphia.

Video Credits:
Photography:  Dick Swanson, 1973 Philadelphia Collection
Video Clips: Daniel Williams
Edits: Morgan Brown


This 
Parts of the Collection:



Interviews:


The main, and most important part of my archive collection, was collecting interviews with black Philadelphia natives, and getting a sense of what it was like for them to grow up in Philly. During the interview process, I asked them a series of questions, first starting with “Introduce yourself,  and tell us a little bit about where you grew up.”






W
Base Set of Interview Questions




I started with some base questions for the interviews I held, but as each conversation shifted, so did the questions I asked, so that I could deeper understanding of their story.

While some of the questions I asked  were general,  each one gave me a deeper sense of how being black impacted their experience growing up and living in Philadelphia.

While
Catalog:

Audio Recording of Interviews  Playable on Website, Check out Medium Story to View





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Logo Development

For the logo of 1619, I developed a hand-drawn numerical type face blending  vintage type motifs with a modern, bold feel.


Sketches of original logo ideas.
;Brand ExpansionjjBeyond just Philadelphia, I want this project to highlight communities across the nation. Both the Catalog Series and Website is made to expand  beyond just focusing on the Philadelphia Community.


Lousiana Mockups

Advertising Posters: